The success of any marketing campaign relies on being able to stand out from the crowd. Although there are plenty of ways to achieve this, one of our favourites is by using promotional t-shirts. This is a tool that can help you to be a little different from your competitors, making your employees and brand more memorable to the people that they encounter.
Wearable Advertising
One of the most notable benefits of these t-shirts is the value they offer in terms of marketing. When you’re trying to advertise your business and raise awareness about your brand, clothing is the ideal solution. Whenever one of your employees ducks out to buy lunch, fills up with petrol on the way to work, is commuting between meetings or is even just running errands, your brand is being exposed to potential customers.
Special Events
If your business is hosting or attending a special event – such as a tradeshow, a conference or even a community festival – promotional t-shirts can be handed out to customers and participants. Whether they’re included as a part of the entry fee, merchandised at the event or even used as raffle prizes, they’re a great way to get customers (both existing and potential) involved with your brand – plus, they’ll help to promote you whenever they wear it!
Team Spirit
Giving employees these t-shirts to wear can also be beneficial for a variety of reasons – one being that they can actually help to boost morale. You could give them to new employees to welcome them and make them really feel like part of the team right off the bat. At sponsored events and similar occasions, having your employees dress as one can help them to appear more professional, as well as help to gain the trust of your customers and other event goers.
When your employees are actually working the event, matching outfits can actually help them to stand out amongst the crowds of people. This makes it obvious to event goers who they should approach if they have a question or a problem. You could even emblazon the role of the employee across the back (such as security, team leader or medical) to make it even easier for event goers to know who to approach at any given time.
Business Image
Whenever someone wears a promotional t-shirt that has been personalised for corporate use, a message can be conveyed to all who see it. As a business, you will want to send a message with your clothing – what you print on the front and back can help you to really control that message. Ensure that your message is both professional and engaging – this will encourage respect and loyalty without coming across as being too stiff and un-relatable.
If you are looking for ways to be different and stand out from the crowd, promotional t-shirts are the ideal solution. Novel Tees has an extensive range of t-shirts to choose from (from cotton to CoolDry) in men’s, women’s and even children’s sizes to ensure that the needs of your business are met with ease. Browse our range or get in touch with us today to learn more.
