Whilst most businesses purchase promotional products for prospects, clients, event attendees and even employees, it is important to remember that they are not all created equal. It is also important to note that what works for one business may not work for another. This is why it is essential to choose between the various products carefully, as a wrong choice could mean a loss.
What’s your point?
The first thing you need to determine is what you’re trying to achieve, how you will distribute the product, how it fits into your marketing strategy and message, and how you will measure its success.
Suited for the person
Keep in mind who the product targets. Don’t choose an item that you would like – instead, choose something that you think your target audience would want. It is also a good idea to have different gifts for clients and employees.
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Avoid the promo rut
Many businesses have “signature” promotional products that they like to hand out. This is something that is definitely to be avoided, as clients (current and new) are likely to already have one from a previous encounter.
Focus on handouts
We recommend not handing out a product to everyone you meet – even if they do fit your target audience. This is because giving an item to everyone can actually cheapen its value, so target carefully.
Give – and receive
Make sure that you have the contact information of anyone that you give a promotional item to. This is less important with current or even past clients, but is a must when dealing with prospective ones.
Find useful things
We recommend choosing something that your target audience will use as often as possible for as long as possible. This will ensure repeated exposure to your brand, both with the user and passersby.
Calls to action
Any product will fail if you haven’t given the user a way to take action. Ensure that your business’ contact information (such as your logo, URL, tagline, phone number or QR code) have been included.
Quality matters
Keep in mind that promotional items leave a lasting brand impression. So, handing out products that are cheap or worthless can actually be worse than handing out nothing at all.
We hope that you find the above guide useful in choosing your next batch of promotional products. Novel Tees stock a wide range of items that are very successful in marketing your business, from confectionery and pens to bags and umbrellas. Please contact us if you have any questions or are interested in new ways of marketing your business.
